What is PPC Advertising?


These ads are likely to have appeared in your Google searches. These ads can be viewed as a shortcut to the top Google search results. This is a route that both big and small businesses are willing to pay for.

PPC ads look simple at first glance. Paid clicks are paid for with valuable search engine space, at the top. It’s much more complicated than that.

Which keywords should you target? Which ad groups do you want to target? How can you optimize conversions and not just clicks for maximum results?

It’s wise to partner with a digital marketing team rather than taking chances. You reap the rewards of paying for ads strategically – such as the ten below.

1. Instant Results

The biggest benefit of marketing is the ability to pay for it. It is important to be punctual.

PPC advertising is more effective than organic search strategies and free content. It delivers results in nearly all cases. Your ads will reach thousands of people immediately – most likely people searching for your products or services.

PPC advertising may not be the best strategy for marketing, but it is a viable option. It is a very effective short-term strategy. While content and SEO are great for long-term results, PPC ads may be better if you need something quick and powerful.

2. You Can Contribute To a Higher Overall Website Traffic

PPC advertising does more than just bring in quick results. It also quickly brings in traffic to your entire site. Although paid ads don’t directly impact your ranking, they can increase the number clicks for your site.

This increase in user activity (generated by paid ads) can lead to better organic rankings over time.

3. You Can Thrive Even Through Algorithmic Changes

Everybody and everyone is trying to rank at Google’s highly coveted position zero. The best content is created and the best SEO strategies are used. You then need to monitor for any Google algorithm updates that might affect your chances of ranking high. Your ranking could drop or worsen if you make a big change to the algorithm.

PPC is not as risky. Google’s evolutions and your website optimization don’t determine your success. You pay for clicks that are placed in Google’s search results.

4. You Will Get a Higher ROI

PPC ads are not just bought to improve their brand’s reputation or to beat the competition. The ads are bought by the brands to help their target audience convert to real customers.

Up to 74% of all brands stated that PPC had been a major driver of their business in 2020. It generated revenue and a large portion of their sales. PPC ads can be a great way to get conversions for many brands – and they might do the same thing for you.

5. Increase Brand Recognition

We have already discussed the importance of brand recognition in ensuring your overall revenue success. Don’t limit your efforts to get people to recognize your brand online. You will get more people to visit your physical location and make offline purchases if you are more prominently featured in search results alongside other brands they recognize.

LucidPress claims that consistent branding can increase revenue by 33 percent. This does not mean that your logo should be in the correct place, or that your Instagram “aesthetic is on-point.” People want to see your brand mentioned and represented in relevant niches.

PPC can help ensure that your brand name appears at least in the right places. This will allow you to have a consistent online reputation and drive sales in our physical stores.

6.  Target Customers In Real-Time

Ads don’t appear at the right time. However, you can schedule your campaigns so that they are delivered at certain times, places, and demographics.

Yes, you can also monitor the results of content marketing and SEO strategies. You can’t make changes to a blog post or web page copy in minutes. These strategies take time to develop, but you can manipulate a PPC campaign almost immediately.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.