SEO Tools for Digital Marketing – A Beginner’s Guide


Search engine optimization (SEO) is essential for any digital marketing campaign. With the right SEO tools, a business can increase its online visibility and reach more potential customers. But where do you start? This guide will provide an overview of the basics of SEO tools, such as SM90, and how they can be used to improve your digital marketing efforts. 

What Are SEO Tools? 

Simply put, SEO tools are software applications that help optimize a website’s search engine rankings. These tools help businesses gain higher web traffic and visibility by analyzing keyword data, backlinks, page speed, and other factors to determine what content should be ranked higher in search engine results pages (SERPs).

Using Keywords For SEO 

One of the most important aspects of SEO is utilizing keywords throughout your website content and metadata. When used correctly, keywords can help boost a website’s ranking on SERPs by providing relevant information to search engines about what the page is about. 

To identify the best keywords for your website’s content, use online research tools to find out which words have high search volume but low competition from other websites. 

Analyzing Page Speed 

Page speed is one of the many factors that affect website rankings on SERPs. The faster a webpage loads on both desktop and mobile devices, the better ranking it will receive from search engines like Google. To ensure your website pages load quickly, use an online tool to analyze page speed performance and get recommendations on how to improve loading times.  


Search engine optimization (SEO) is an important part of any digital marketing strategy as it helps businesses gain more web traffic and visibility online.

By understanding the basics of SEO tools and using them properly, you can optimize your website’s content for better SERP rankings which leads to increased exposure for your brand or product.

As with any digital marketing activity, though, always remember to stay up-to-date with industry trends so you can stay ahead of the competition!