White label SEO means providing SEO services done by another company under your brand name. White label SEO is defined as SEO reselling or it is also known as private label SEO. What does this mean? You offer SEO services to the client with your brand name, but the work is handled by a third party.
This is highly beneficial for the company, and the clients as the SEO services are handled by white label SEO, and there is no need for the company to worry about SEO work fulfillment. With many years of experience in the field of SEO service, white label SEO can provide the best SEO services to the client. This is a great bonus for the company and you get more business from clients.
Partnership with White label SEO services
Building a dedicated SEO team for the company has several procedures. Recruiting, hiring, training, identifying the right potential is a long process, and you might only have limited time to deliver the service.
The partnership with white label SEO can be of two types. Depending on the requirement, your agency will handle client accounts and work, and a white label SEO provider will handle all the SEO-related work.
In other cases, client work and account management can be white-labeled, which means a white label partner can directly interact with the client on behalf of you. This is highly beneficial for your company, as you get the work done by the experts and you do not have to pay the extra cost of hiring an expert.
It is better to distinguish between services and partnerships. Some white label SEO may provide only specific services they are best at. Link building or content management can be one such service. Whereas some white label SEO offers services like monthly reporting and SEO campaigns. Your company must choose between a partner or service.
Benefits of white label SEO
What are the benefits of white label SEO? How does your agency get the benefit from white label SEO? Does it reduce your workload or increase your margin positively?
If you have the key resources and built-in team to handle SEO campaigns and workload, then you don’t have to worry, just go ahead.
If you are lacking the above-mentioned expertise and team, then white label SEO is perfect, and the benefits are abundant.
Increase in revenue
If your agency is not specialized in offering SEO services to a client, then partnering with a white label SEO company can increase your agency revenue. Your agency does not have to spend a cost to build a team by hiring and training employees and you have no overhead.
Experience and Expertise
When white label SEO services offer the best of service and expertise, then why do you need to build the process from scratch? You can easily take advantage of the provider’s experience.
The greatest advantage here is your agency’s success is directly related to white label SEO providers’ success. Getting more clients means getting more business. In that case, white label SEO partners too will be happy and this mutual relationship will be beneficial.